Social Media Content, E-Mail Marketing,
Out of Home Advertising
2018 → 2020
NBA League Pass is a streaming service that allows basketball fans to watch NBA games from their device of choice, live and on-demand.
Alongside a team from VMLY&R New York, Bogotá and Kansas City, I helped build multiple online campaigns to promote this service to a global audience during the 2018/19 and 2019/20 seasons, offering free trials and special discounts, while highlighting its features and, of course, the action and excitement of NBA basketball.
Selection of Facebook posts created during the 2018/19 season.
Top image: splash page for the NBA website, offering a free trial ahead of the start of the 2018/19 season. Bottom image: OOH banners based on the splash page design, which were displayed at the NBA store located at the 5th Avenue in New York City.
Selection of Facebook posts created during the 2019/20 season.
Some of the accompanying banners and e-mails that were produced to promote NBA League Pass during both seasons.