NBA League Pass

Social Media Content, E-Mail Marketing,
Out of Home Advertising
VMLY&R
2018 → 2020

NBA League Pass is a streaming service that allows basketball fans to watch NBA games from their device of choice, live and on-demand.

Alongside a team from VMLY&R New York, Bogotá and Kansas City, I helped build multiple online campaigns to promote this service to a global audience during the 2018/19 and 2019/20 seasons, offering free trials and special discounts, while highlighting its features and, of course, the action and excitement of NBA basketball.

Selection of Facebook posts for the 2018/19 NBA season

Selection of Facebook posts created during the 2018/19 season.

Splash page designed for NBA.com, to promote the League Pass service before the 2018/19 season NBA League Pass banners at the NYC NBA Store

Top image: splash page for the NBA website, offering a free trial ahead of the start of the 2018/19 season. Bottom image: OOH banners based on the splash page design, which were displayed at the NBA store located at the 5th Avenue in New York City.

Selection of Facebook posts for the 2019/20 NBA season

Selection of Facebook posts created during the 2019/20 season.

Selection of banners created to promote NBA League Pass Selection of e-mails created to promote NBA League Pass

Some of the accompanying banners and e-mails that were produced to promote NBA League Pass during both seasons.