KitKat Colombia

Social Media Content
J. Walter Thompson
2015 → 2016

KitKat is one of the most popular chocolate brands from Nestlé, famous for its 4 snappable “finger” bars.

These assets were created as part of an always-on social media campaign from J. Walter Thompson, leveraging the fun and laid-back qualities associated with the brand, aiming to promote and position it within the Colombian market.

Series of posts showing people how to enjoy their KitKat.

Set of posts explaining the KitKat “break ritual”.

Posts designed during the campaign.

Selection of additional posts designed during the campaign.